Glasshouse Digital needed to implement a content strategy across multiple platforms with a primary focus on lead generation.

• The resulting campaigns used a combination of creative including video ads, static images and GIFs. Each was tested across a variety of paid placements including Facebook, Instagram, Reels, Stories and Google.
• During the three-month sell-down, we launched 23 campaigns and 52 ads, consistently updating the messaging to reflect the different stages of the project.
• Extensive A/B testing was executed testing different elements of the campaign including creative, copy and audience targeting.
• Additionally, key buyer demographic groups were identified and both messaging and creative were crafted and executed to resonate with each of these different audiences.