The Solution
To plan, build and execute a multi-channel digital marketing strategy that would successfully reach our core demographics and position the project above other competing products in the wider area.
Alex Clark
Sales & Marketing Manager at Aedifice Property Group
Orchard Lane and Cherry Lane were two stages of a prominent development project in Henderson. The project consisted of 72 multi-unit residential two and three-bedroom terraced housing. Both of these stages were marketed by Glasshouse Digital.
Since our involvement on Orchard & Cherry Lane, we have partnered with Aedifice Property Group on a number of other residential projects across New Zealand, including Kauri Residences, Riverside Residences, Waimana Rise, SELO, Scott Terraces, Woodglen Ridge, De La Mer, De La Plage, 8 Chivalry, and Camelot Terraces.
To differentiate ourselves within Henderson’s competitive market saturated with similar product offerings.
To plan, build and execute a multi-channel digital marketing strategy that would successfully reach our core demographics and position the project above other competing products in the wider area.
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