Latitude Residences

Developer

TYBI Limited

Real Estate Agency

Ray White

Project Partners

One to One Hundred

Location

Tauranga

Property Type

Apartments

TESTIMONIAL

“We were impressed by Glasshouse Digital’s market knowledge in this space and the willingness to listen and adapt messaging and strategy. We would strongly recommend anyone in the real estate space to approach Shehan and the team in order to refine and execute their digital marketing activities and campaigns”.

Sunil Hira

Sunil Hira, Senior Project Manager at Veros

The Project

Latitude Residences is a six-level, 28-apartment development in the heart of Tauranga city with commanding views of the harbour and Mount Maunganui.

Glasshouse Digital was engaged by Development Project Managers ‘Veros” to build and execute a multi-channel digital marketing campaign to successfully sell down the project.

The Challenge

As the city's first apartment building project in a decade, Glasshouse Digital needed to deliver a multi-channel digital marketing campaign that would generate leads that translate into sales while assuring purchasers of the development’s quality.

The Solution

Key campaigns were executed across Google and Meta, and extensive A/B testing was conducted on different campaign elements, including creative, copy, and audience targeting.

Glasshouse Digital focussed on 3 key areas:

We ensured that the ads were targeting the right audience.
We focused on making sure the ads conveyed the right message.
We constantly tested and refined the ads.

Key Outcomes

89%

The campaigns accounted for 89% of all new users to the site and 68% of all leads.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.