Watchman Capital

Property Development Digital Advertising

TYPE: FACEBOOK AND GOOGLE ADVERTISING

We have worked with Watchman Capital for just under 2 years. Initially, we collaborated with this development company mid-way through their first development – Wattle Park.

After the successful sell-down of this development, we continued to form a long term relationship with this client. Collaborating with them on three new projects – Mountview Green in Rotorua, Millbrook 44 in Auckland’s Henderson and The Neighbourhood at Ormiston in East Auckland (all of which are now under construction).

This provides a strong demonstration of the continuity we provide. Producing great results is what we do best and subsequently, we retain valued clients. The majority of the work we provide is working with existing strategic relationships and referrals.

Property Development Google and Instagram Advertising

The Neighbourhood at Ormiston - Featured Project

The neighbourhood at Ormiston is a new master-planned community in East Auckland’s Ormiston that brings together contemporary living, sustainable thinking and high-quality affordable homes.

Since being launched into the market in November 2020, 234 homes have been sold. The digital campaigns encompassing Facebook, Instagram and Google have played a pivotal role in the successful sell-down of this project.

Over the past 14 months (November 2020 – January 2022), we have launched over 60+ campaigns consisting of 300+ ads with the single objective of generating high-quality leads. To date, we have generated over 2,543 leads accounting for over 84% of all leads for the project.

We’re constantly launching new campaigns in response to the changing market, agent feedback and the different typologies being released into the market.

We have worked with Shehan and the Glasshouse Digital team over the past two years to sell down a number of off-plan projects around New Zealand including The Neighbourhood at Ormiston, Wattle Park, Millbrook 44, Mountview Green and Ormiston Rise. They are always a pleasure to work with and are a key part of our development team. Whenever we have a new project there is no question around who we will be using to drive and manage our digital marketing.

In addition to their outstanding results in generating high-quality sales leads via Google Ads and Facebook advertising, their strategic advice has been crucial in the sales success we have enjoyed to date. I especially appreciate their continual feedback and recommendations which helps us to refine and improve our sales campaigns. I have no hesitation in recommending Glasshouse Digital to other companies looking to promote their products and services.

Andrea Jacobson

Director