The Victor Apartments are luxury freehold apartments that have been designed for sophisticated living in Browns Bay, Auckland. With a strong focus on design and quality, this stunning building will transform the town centre by bringing new life to the abandoned New World site.
The concept of digital marketing was new to the client, as in previous developments they had predominantly engaged in other forms of media such as print and radio.
The challenge for Glasshouse Digital was to demonstrate the effectiveness of digital marketing by generating high quality and verifiable leads.
Similar to the approach adopted for Proxima Residences, we committed to a Facebook-led strategy with a strong focus on multivariate testing.
As a result of the work we completed for The Victor, we saw fantastic results which were acknowledged by the client.
“Glasshouse Digital are highly passionate about what they are doing in the digital sector. They communicated well with us at all stages of our Digital project and achieved more than what we expected. We hope to continue our relationship built through our project to the upcoming one”