Powell St. Terraces

On the 4th of May 2020, the campaigns for Powell St Terraces were launched with the key objective of generating high-quality leads. These campaigns ran for the duration of three months and produced outstanding results across Google, Instagram and Facebook. Greatly contributing to the overall success of the development and the 3-month sell-down of the homes.

More importantly, we generated 364 leads across the three-month period. 

During the three months these campaigns were running, we launched 8 different campaigns and 29 ad variations. This is an example of the level of detail and optimisation we use within our campaigns to ensure they are performing at their very best.

Powell St. Terraces in Avondale Heights. 3-month sell-down period
Powell St. Terraces in Avondale Heights

Project: Powell St. Terraces 

Developer: PEACHaus 

Location: Avondale 

Property Type: Townhouses

Offering a great lifestyle in a well situated and highly sought after area. Avondale Heights is a convenient city-fringe location close to local amenities, motorways, public transport, and cycle ways.


To build, manage and execute Facebook & Instagram Campaigns 

Presenting Powell Street Terraces, a unique boutique development designed by multi award winning architects, Leuschke Group.


  1. Increase brand awareness of the project 
  2. Drive lead generation

RESULTS (4th May 2020 - 31st July 2020):

  1. Facebook and Instagram accounted for 73.48% of all new users to the website
  2. Facebook and Instagram accounted for 70.69% of all leads
  3. Paid Search (Google) accounted for 6.07% of all new users
  4. Paid Search (Google) accounted for 5.35% of all leads
  5. Overall, the digital campaigns accounted for 79.55% of all new users
  6. Overall, the digital campaigns accounted for 76.04% of all leads

The Facebook, Instagram and Google campaigns were the biggest acquisition drivers to the website for both leads and new users. 

Within these campaigns, a key focus was placed on the location of the development and proximity to motorways and growing infrastructure. A key component of the success of these campaigns was testing different variables which included renders, copy, headlines and different target audiences.

The digital campaigns and results achieved for Powell St Terraces exemplify the importance of digital marketing and the role it plays in marketing property developments. 

[3D Rendering by One To One Hundred]

Powel St Terraces - Three-bedroom townhouses
Powell St Terraces - Completed Townhouses in Avondale heights

I would strongly recommend Glasshouse Digital, they were a key driver in a very successful sell-down of the project in only three months and the digital campaigns accounted for the majority of the leads that were converted to sales over the 3 month sale period. They were exceptionally responsive over the campaign in making adjustments to ensure we were attracting the best buyers. I would without hesitation strongly recommend Glasshouse Digital to any client.

Stefan Powney

Lead Sales Agent for Powell St Terraces