On the 4th of May 2020, the campaigns for Powell St Terraces were launched with the key objective of generating high-quality leads. These campaigns ran for the duration of three months and produced outstanding results across Google, Instagram and Facebook. Greatly contributing to the overall success of the development and the 3-month sell-down of the homes.
More importantly, we generated 364 leads across the three-month period.
During the three months these campaigns were running, we launched 8 different campaigns and 29 ad variations. This is an example of the level of detail and optimisation we use within our campaigns to ensure they are performing at their very best.
Project: Powell St. Terraces
Developer: PEACHaus
Location: Avondale
Property Type: Townhouses
SCOPE OF WORK:
To build, manage and execute Facebook & Instagram Campaigns
KEY OBJECTIVES:
- Increase brand awareness of the project
- Drive lead generation
RESULTS (4th May 2020 - 31st July 2020):
- Facebook and Instagram accounted for 73.48% of all new users to the website
- Facebook and Instagram accounted for 70.69% of all leads
- Paid Search (Google) accounted for 6.07% of all new users
- Paid Search (Google) accounted for 5.35% of all leads
- Overall, the digital campaigns accounted for 79.55% of all new users
- Overall, the digital campaigns accounted for 76.04% of all leads
The Facebook, Instagram and Google campaigns were the biggest acquisition drivers to the website for both leads and new users.
Within these campaigns, a key focus was placed on the location of the development and proximity to motorways and growing infrastructure. A key component of the success of these campaigns was testing different variables which included renders, copy, headlines and different target audiences.
The digital campaigns and results achieved for Powell St Terraces exemplify the importance of digital marketing and the role it plays in marketing property developments.
I would strongly recommend Glasshouse Digital, they were a key driver in a very successful sell-down of the project in only three months and the digital campaigns accounted for the majority of the leads that were converted to sales over the 3 month sale period. They were exceptionally responsive over the campaign in making adjustments to ensure we were attracting the best buyers. I would without hesitation strongly recommend Glasshouse Digital to any client.