Plus Pacific Towers represents luxury living in Henderson towering 44 metres high and providing stunning, unencumbered views across West Auckland, featuring a mix of 67 apartments consisting of 1, 2 and 4-bedroom options. We ran campaigns over the course of 13 months; advertising for a mix of KiwiBuild and open-market options.
Project: Plus Pacific Towers
Developer: Western Properties
Property Type: Apartments
To build, manage and execute Facebook & Instagram Campaigns.
Within these campaigns, a key focus was placed on the expansive height, stunning views and proximity to public transport. We launched 43 different campaigns and 81 different ad variations as part of our continuous efforts to optmise these campaigns and generate the best possible results. Within this, we consistently tested different variables which included renders, copy, headlines and different target audiences.
Overall, these campaigns greatly contributed to the performance of this development and the eventual selling down of the homes.