The digital campaigns for Enfield were launched with the key objective of generating high-quality leads. These campaigns ran across Google, Instagram and Facebook and greatly contributed to the overall success and sell-down of the development.
More importantly, we generated 807 leads over our period of engagement.
We launched 37 different campaigns and 111 ad variations as part of our continuous efforts to optimise the campaigns and ensure the best possible results.
Developer: Waide Construction
Location: Mt Eden
Property Type: Apartments
To build, manage and execute Facebook, Instagram and Google Campaigns
The Facebook, Instagram and Google campaigns were the biggest acquisition drivers to the website for both leads and new users over the campaign duration.
Within these campaigns, a key focus was placed on the location of the development and proximity to the City Rail Link, motorways and growing infrastructure. A key component of the success of these campaigns was testing different variables which included renders, copy, headlines and different target audiences.
The digital campaigns and results achieved for Enfield exemplify the importance of digital marketing and the role it plays in marketing property developments.