Smile Dental

Smile Dental - Digital Advertising


We have been working with Smile Dental for close to 5 years now, providing targeted digital strategies through Google, Facebook and Instagram. Online marketing is a key acquisition channel for increasing the patient database.

Smile Dental operates in one of the most competitive industries where several different practices are running digital campaigns. During this time, we have made over 40.2k changes to the account as part of our continuous efforts to optimise the campaigns to ensure optimal performance. Additionally, as Smile Dental has grown as a business, we have consistently updated the campaigns to reflect the changing market and the evolution of Smile Dental as a company.

Smile Dental - Facebook And Google Advertising

Current Google Ads Campaign Structure:

  • 32 Enabled Campaigns
  • 406 Active Ad Groups
  • 2,114 Active Ads
  • 1,208 Enabled Keywords

This is a strong example of the level of granularity with which we build the campaigns. Each campaign has a unique goal specific to each target market. This guarantees that every ad reaches the correct audience with the most relevant ad copy.

Comparison Year On Year (2020 vs 2021):

  • 53.42% increase in clicks (59,306 v 90,990)
  • 49.50% increase in conversions/ leads (18,333 v 27,409)

This is a great example of a successful result. In the past year alone, we made 6.12k alterations to the campaigns in order to refine and optimise. Ensuring we deliver the best possible outcomes for our clients.

We have worked closely with Glasshouse Digital since 2017. With the assistance of their digital marketing skills, Shehan and the team have delivered exceptional results that have helped generate new patients for Smile Dental and raise our brand awareness.

Thanks to GHD, we have a solid social following on Facebook, and the leads we generate through Google have steadily increased over the past few years. We have also been nominated by the Westpac Business Awards for Excellence in Marketing, which would not have been possible without Shehan and the wider team.

Since beginning our relationship with Glasshouse Digital, we have expanded outside of Auckland to Palmerston North and have also opened clinics in East Tamaki, Beachlands, Kelston and Glenfield. Our business continues to thrive, and we are constantly optimising our strategy to ensure that our growth continues to increase. GHD is an exceptional and highly passionate agency, and I’m confident they can deliver effective results for your business.

Jacky Lam

Founder / Director / Senior Dental Surgeon