TESTIMONIAL

“Glasshouse Digital have not only increased our online visibility, but implemented innovative strategies that’s driven brand awareness and attracted new clientele. Their fresh perspectives on marketing has led to a significant uplift in website traffic and customer enquiries.”

Michelle Hope

Safeguard Storage

The Project

Proudly NZ-owned and operated, with branches nationwide, Safeguard Storage is the go-to self-storage option for Kiwis - offering dry, secure, and affordable self-storage units.

Glasshouse Digital has been working with Safeguard Storage to execute their digital marketing campaigns since June 2019, when one branch was operational, to today, when their network of locations has grown to 29 branches nationwide - and they’re still growing!

‍

The Challenge

The core objective of the campaigns has remained consistent throughout the business's growth, primarily increasing new customer numbers while maintaining healthy facility occupation numbers.

Additionally, building brand awareness has been a focus when a new branch is launched - especially in a new town where Safeguard Storage has not previously been present.

‍

The Solution

As the focus of campaigns for Safeguard storage is heavily weighted to generating customer contact, we’ve utilised Google Search ads and, more recently, Google Performance Max to generate high-intention leads that convert into long-term customers.
Once launched, the campaigns are maintained under a rigorous weekly review process that ensures all settings are optimised. This ensures relevant traffic and leads are generated as efficiently as possible.

Key Results

73%

In 2024, the marketing campaigns generated 73% of all traffic to the site and 72% of all contact actions completed on the site (calls, emails & form submissions).

$19

In 2024, our campaigns maintained an average Cost per Contact of only $19 - with some branches generating as low as $11.

This is despite digital marketing costs continuing to rise (and more competitors entering the already-crowded self-storage market).

Since 2019, the customer traffic and leads generated by Glasshouse Digital’s campaigns have been essential to Safeguards Storage's success and growth.

No items found.

Safeguard Storage

Industry

Location

Business

TESTIMONIAL

Key Results

Since 2019, the customer traffic and leads generated by Glasshouse Digital’s campaigns have been essential to Safeguards Storage's success and growth.

Ready To Market Your Business With Us?