Established and designed in New Zealand, Saben is a luxury accessories brand offering a distinctive and stylish collection of handbags, accessories and luggage. We took the campaigns over from another digital agency for Saben in May 2020. Since then, we have worked closely with Saben to deliver high-quality digital advertising campaigns and generate outstanding, tangible results.
SCOPE OF WORK:
To build, manage and execute Google, Facebook & Instagram Campaigns
KEY OBJECTIVES:
- Increase online sales
- Drive traffic to the website
- Build brand awareness
Results & Evaluation:
In the last year, we have achieved the following results across all digital campaigns when compared with the previous year:
2021 vs 2022
Google Ads results:
- Clicks: 33.18% increase – 150,496 vs 200,424
- Conversions/ Transactions: 46.96% increase
- Revenue: 47.72% increase
Facebook and Instagram results:
- Clicks: 36.07% increase – 41,149 vs 55,993
- Conversions/ Transactions: 50.88% increase
- Revenue: 38.78% increase
Google Analytics – All Channels:
- New Users: 18.37% increase (382,281 vs 452,517)
- Conversions/ Transactions: 55.64% increase
- Revenue: 59.50% increase
During 2021, the digital campaigns encompassing Google (Paid Search, Display and Shopping), Facebook and Instagram accounted for 32.66% of all transactions and 33.14% of all revenue. In 2022, digital campaigns accounted for 30.88% of all transactions and 30.59% of all revenue. We have been able to deliver exceptional results and significant revenue growth across Google and Facebook whilst working with the same budget.
As we can see from these results, we have registered strong growth across the Saben digital campaigns and the entire brand. Registering notable increases in new users, transactions and revenue across the board. As such, Saben has been able to branch out into the Australian market and establish strong customer loyalty within New Zealand. Becoming a leading brand and dominating their respective industry.
