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Gelous

Industry

Beauty

Location

New Zealand

Business

E-Commerce

TESTIMONIAL

“Shehan and his team have done wonders for our sales with Meta and Google campaigns amongst other things. They are clearly a very knowledgeable team, we can clearly see our sales increasing rapidly, which is wonderful! I wouldn’t go anywhere else for digital marketing work.”

Michelle Syms

Marketing Director

The Project

Based in Auckland, Gelous is proud to be New Zealand’s first, and leading, home gel nail polish solution.

Providing salon-quality gel nails at home since 2018, Gelous’ marketing relationship with Glasshouse Digital began in October 2019. Since then, Gelous has gone on to become New Zealand’s leading and largest gel nail polish supplier and Australia's fastest-growing company in this category.

The Challenge

Having initially established itself as the leading gel nail supplier in a New Zealand market with minimal competition, Gelous now faces the challenge of maintaining that position amidst significant local competitors while simultaneously growing its Australian base.

The Solution
  • Recognizing the need to maintain its leading position in a New Zealand market now significantly more competitive than at its launch, our campaigns have prioritised both revenue generation and reaching new audiences. Google Ads, particularly Performance Max, has been central to this marketing strategy. Its ability to effectively capture existing demand and uncover new opportunities makes it ideally suited to our objectives. These campaigns are monitored daily and updated frequently to reflect current offers.
  • We also continuously experiment with various campaign facets to ensure optimal results, allowing us to remain competitive and top-of-mind for New Zealand customers amidst the evolving landscape.
  • Experimentation and a commitment to innovation are at the forefront of our work. We were among the first agencies in the country to implement Demand Gen, demonstrating our proactive approach.

Key Results

794%
Since the launch of marketing campaigns, Gelous has seen annual revenue increase by a total of 794% (from 2020 to 2024).
45%
In 2024, Glasshouse Digital generated 45% of all Gelous revenue through the Australia site.
38%
In 2024, Glasshouse Digital generated 38% of all Geleous revenue through the New Zealand site.
We continue to work closely with Gelous to execute the next stages of the growth strategy, investigating new marketing channels and expansion opportunities.
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