Davroe is a 100% vegan, plant-based and sulphate, paraben, and petrochemical-free Australian hair care brand bringing high-quality salon products to the everyday market. We have been working with Davroe since July 2020 delivering Google campaigns including Display, Paid Search, Shopping and Performance Max. Since launch, we have seen outstanding results.
To build, manage and execute Google Campaigns
In the last year, we have achieved the following results across all digital campaigns when compared with the previous year:
2021 vs 2022
Google Ads results:
Google Analytics – All Channels:
During 2021, the digital campaigns encompassing Google (Paid Search, Display and Shopping) accounted for 47.46% of all transactions and 46.61% of all revenue. In 2022, the digital campaigns accounted for 44.79% of all transactions and 43.18% of all revenue.
Overall, the digital campaigns played an integral role in the overall increase in brand awareness, traffic and online sales to the website.