Davroe is a 100% vegan, plant-based and sulphate, paraben, and petrochemical-free Australian hair care brand bringing high-quality salon products to the everyday market. We have been working with Davroe since July 2020 delivering Google campaigns including Display, Paid Search, Shopping and Performance Max. Since launch, we have seen outstanding results.
SCOPE OF WORK:
To build, manage and execute Google Campaigns
KEY OBJECTIVES:
- Increase online sales
- Drive traffic to the website
- Build brand awareness
Results & Evaluation:
In the last year, we have achieved the following results across all digital campaigns when compared with the previous year:
2021 vs 2022
Google Ads results:
- Clicks: 52.34% increase – 8,414 vs 12,818
- Conversions/ Transactions: 66.98% increase
- Revenue: 87.58% increase
Google Analytics – All Channels:
- New Users: 77.05% increase (14,488 vs 25,651)
- Conversions/ Transactions: 76.94% increase
- Revenue: 102.47% increase
During 2021, the digital campaigns encompassing Google (Paid Search, Display and Shopping) accounted for 47.46% of all transactions and 46.61% of all revenue. In 2022, the digital campaigns accounted for 44.79% of all transactions and 43.18% of all revenue.
Overall, the digital campaigns played an integral role in the overall increase in brand awareness, traffic and online sales to the website.
