Facebook, Instagram And Google Advertising
Located at the northern end of Orewa Beach, just one property back from the beachfront is the striking new addition to Orewa: La Résidence de la Plage.
The Challenge
Increase the volume of enquiries – Prior to engaging Glasshouse Digital the client was running print ads and online listings on both Trademe and Realestate.co.nz.
Unfortunately these were not generating enough enquires and so GHD was brought in to drive those numbers up.
THE EXECUTION
The creative (Remarketing ad) is an example of one of the many ads that were executed for Residence de la Plage through Facebook.
THE RESULTS:
- The digital campaigns executed by Glasshouse Digital accounted for 91% of all new users to the website (12,000+ new visitors to the website).
- The Facebook campaigns reached over 275,000 unique people on Facebook.
- More importantly, the digital campaigns accounted for 80% of all enquiries generated through the website.
- 189% increase in the average click-through rate compared to the industry benchmark for real estate.
- 106% decrease in the average cost per click compared to the industry benchmark for real estate.
The campaigns executed by Glasshouse Digital were incredibly successful and produced outstanding results for the client and, more importantly, enabled them to achieve the targeted pre-sale numbers so that construction could commence. Once again, the work done on Residence de la Plage reinforces Glasshouse Digital as the premier digital marketing agency for property developments.
[3D Rendering by One To One Hundred]
"Glasshouse Digital are a fantastic marketing partner - Shehan and the team have gone above and beyond in providing recommendations on improving the visibility of our development in Orewa and ensuring that we target the right people across Facebook but more importantly ensuring that we drive qualified traffic and enquiries through the website.
The digital campaigns executed by Glasshouse Digital were the most effective channel that we have employed and were responsible for driving over 80% of all our enquiries.
Thanks to Glasshouse Digital and the wider team, we have achieved our sales numbers and Residence de la Plage is now currently under construction.
We are very happy with the services we have received and will continue to engage GHD for future developments."
"Glasshouse Digital assisted us in the successful Marketing Campaign of Residence De La Plage, a high-spec apartment complex at Orewa Beach we were tasked to sell and advertise. Going the extra mile and further, we are incredibly impressed by their work and efforts. Professional, easy to work with, diligent and creative. We would not hesitate to work with Glasshouse again in the future."