Gelous is a local online and in-store gel nail polish retailer based in Auckland. The digital campaigns for Gelous were first launched with Glasshouse Digital in October 2019. Since then, Gelous has registered significant growth as a business, building brand awareness, increasing traffic to the website and smashing revenue targets consecutively. We are grateful to have been an integral partner in the success and growth of this business.
SCOPE OF WORK:
To build, manage and execute Google, Facebook & Instagram Campaigns
KEY OBJECTIVES:
- Increase online sales
- Drive traffic to the website
- Build brand awareness
Results & Evaluation:
In the last year, we have achieved the following results across all digital campaigns when compared with the previous year:
2021 vs 2022
Google Ads results:
- Clicks: 132.15% increase – 94,848 vs 220,193
- Conversions/ Transactions: 66.26% increase
- Revenue: 169.60% increase
Facebook and Instagram results:
- Clicks: 255.76% increase – 18,516 vs 65,873
- Revenue: 441.44% increase
Google Analytics – All Channels:
- New Users: 121.45% increase (209,277 vs 463,442)
- Conversions/ Transactions: 84.83% increase
- Revenue: 80.97% increase
During 2021, the digital campaigns encompassing Google (Paid Search, Display and Shopping), Facebook and Instagram accounted for 33.12% of all transactions and 33.21% of all revenue. In 2022, the digital campaigns accounted for 47.33% of all transactions and 48.11% of all revenue.
Overall, this has been an outstanding result for Gelous. This increase in metrics across the board has greatly contributed to the growth of Gelous infrastructure, allowing new staff to be employed and an upgrade in logistics and warehousing. Gelous has also been able to expand its physical operations to Australia to allow for faster shipping times.
From these results, we can see that the digital campaign performance has been extremely successful and has greatly contributed to overall brand growth, website visitors and revenue, delivering a comprehensive digital strategy to nail the DIY manicure industry.
I highly recommend Glasshouse Digital. Shehan and his team have done wonders for our sales with social campaigns and google campaigns amongst other things. They are clearly a very knowledgeable team and we can clearly see our sales increasing rapidly, which is wonderful! I wouldn’t go anywhere else for any digital marketing work.
We have been working with Glasshouse Digital for the last few months and could not be happier with the results. Shehan has worked very closely with us to create the right campaign to suit our business.
